VONN is a high-quality and elegant product, developed and produced by experienced artisans in Sabae City, Fukui Prefecture, which prides itself on having the greatest level of skills in Japan.

This product’s strong reputation extends beyond Japan, and it is offered by known opticians and select retailers both in Japan and overseas.

Through high quality optical and adaptable concepts, we aspire to create a brand that can evolve with the wearer’s uniqueness.

The initials of Vision Of New Nostalgia were used to create the brand name.

We are broadening our horizons, absorbing sophisticated ideas, and presenting new trends.

New Nostalgia
Nostalgia for the good old days, resurrecting history and technology.

The brand name expresses these two principles.