“BOKU HA TANOSII” means “I AM FUN” in Japanese.
BOKU HA TANOSII” can be used as a communication tool that transcends the barriers of men, women, adults, and children, as well as national borders and languages.
It was created with the aim that wearing “BOKU HA TANOSII” will first make you happy, and then transmit that happiness to everyone around you, resulting in a “TANOSII cycle.”
We believe that “TANOSII” = “FUN” is a universal sensation.
